Victoria’s Secret & Co. has posted better-than-expected sales for the first quarter of 2025, allowing the lingerie giant to narrow its earnings loss and highlight growing strength across several product categories.
For the quarter ending May 3, the company recorded $1.353 billion in revenue, surpassing its previous guidance of $1.30 to $1.33 billion. While sales were flat year-over-year, total comparable sales dipped slightly by 1%, reflecting ongoing challenges in the broader retail environment.
The Ohio-based brand also made strides in improving its bottom line, reporting a net loss of $2 million, or $0.02 per diluted share, compared to a $4 million loss or $0.05 per share in the same period last year.
“I’m proud of the team’s flexibility and determination in a rapidly changing landscape,” said Hillary Super, CEO of Victoria’s Secret & Co. “Our focus on customer experience, brand health, and product innovation is delivering results.”
Super noted standout performances during March and April, citing continued growth in the Victoria’s Secret Beauty division, strong demand for Pink apparel, and new momentum in the sport and swimwear categories—signaling the brand’s broader push to reclaim its role as a full lifestyle brand.
Despite a brief disruption earlier in the month due to a temporary website shutdown caused by an IT security incident, the company reaffirmed its full-year revenue guidance of $6.2 to $6.3 billion.
This Q1 performance suggests that Victoria’s Secret is successfully navigating a volatile retail climate by leaning into core strengths and diversifying its product offerings beyond lingerie.
