Kay Jewelers has introduced an exciting new collaboration with genre-bending artist Teddy Swims, appointing him as the brand’s inaugural Chief Love Officer. Best known for his soulful breakout hit “Lose Control”, Swims is stepping into a unique role that blends his creative spirit with Kay’s long-standing mission of celebrating love.
As part of this new partnership, Swims will work closely with Kay to explore how music, fashion, and personal moments can express love in deeper, more meaningful ways. The timing is especially significant for the Atlanta-born singer, who is preparing to celebrate his first Father’s Day and launch his biggest North American tour to date.
“For over 100 years, love has been at the heart of everything we do,” said Stacee Johnson-Williams, President of Kay Jewelers and Peoples Jewellers. “Teddy represents that same passion—through every note he sings, every outfit he wears, and the connection he creates with his fans. He’s the perfect voice to help us redefine love and style for a new generation.”
Swims will lead Kay’s new initiative to “Love Louder,” encouraging people to show affection through personal storytelling, bold style choices, and emotional connection. As a part of this journey, he’s also reimagined the iconic Kay Jewelers jingle, “Every Kiss Begins with Kay,” adding his own soulful twist to bring it to life for today’s audience.
“I’m truly honored to take on the role of Chief Love Officer,” Swims shared. “Kay’s been helping people say ‘I love you’ without saying a word for over a century, and now I get to be part of that story. We’re creating jewelry that celebrates all kinds of love—from Father’s Day to self-love to the random Tuesday when you just want to make someone smile.”
In celebration of his first Father’s Day, Teddy has curated a special jewelry collection with Kay that reflects the individuality and strength of father figures. The selection includes bold rings, sleek chains, and versatile pieces that blend sentiment and style.
Kay Jewelers is also sponsoring Swims’ upcoming “I’ve Tried Everything But Therapy” tour, providing custom jewelry looks for the stage. From alt-metal chains to layered diamond accessories and stainless steel bracelets, fans will be able to shop Teddy’s tour style both online at Kay.com and in select Kay Jewelers locations nationwide.
With this new chapter, Kay and Teddy Swims are setting out to redefine how love is expressed—loud, proud, and unforgettable.
